FOR IMMEDIATE RELEASE
Half Price Beer Week Highlights Outdated Massachusetts Liquor Laws
The Double Bull Taphouse finds creative workaround to bring value and fun to guests
Peabody, MA — From February 2 – 8, The Double Bull Taphouse is hosting a Half Price Beer Week, offering guests 50% off all beers for seven straight days, not as a loophole, but as a workaround to Massachusetts’ long-standing prohibition on happy hour and time-based alcohol discounts.
While many states allow restaurants to offer limited-hour promotions on alcoholic beverages, Massachusetts law continues to restrict establishments from offering traditional happy hours or short-term beer discounts. As a result, restaurants looking to offer value-driven promotions must get creative, sometimes in surprising ways.
“We love creating fun, welcoming experiences for our guests,” said Josh Webber, owner of The Double Bull. “But Massachusetts liquor laws make it difficult to do something as simple as offering a happy hour after work. Hosting a full-week promotion is one of the only ways we can legally provide the kind of value that customers in most other states already enjoy.”
The Half Price Beer Week promotion is fully compliant with state regulations and is designed to give guests a reason to gather, linger, and explore The Double Bull’s extensive beer selection; something the team believes should be encouraged, not restricted.
“These laws were written decades ago, and the hospitality landscape has changed dramatically since then,” Webber added. “Restaurants today are focused on community, responsible service, and transparency. Allowing limited-hour discounts wouldn’t undermine those goals, it would support them.”
The Double Bull hopes the promotion sparks conversation among lawmakers, industry professionals, and the public about whether Massachusetts’ alcohol regulations still reflect the realities of modern dining and social culture.
Half-Price Beer Week runs February 2 – 8 at The Double Bull Taphouse.
Media Contact:
Amy Severino
Marketing Director
amy.severino@webberrestaurantgroup.com
(978) 799-7601